How One Size Beauty Drove a 7% Increase in Conversion for their Viral Products
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- +6% Conversion Rate Lift
- +19% Engagement Rate
- 67.4x ROI
Background
One Size Beauty is a beauty brand that offers inclusive, cruelty-free and vegan-friendly makeup and skincare products for all skin types. The brand's mission is to empower their customers to feel confident and beautiful in their own skin. To achieve this, One Size Beauty is constantly seeking new ways to showcase the efficacy of their products in a unique and engaging manner.
In early 2023, One Size Beauty partnered with Gander, a video embedding tool, to increase their website's conversion rate. The partnership resulted in a 7% increase in conversion rate, an impressive feat for any e-commerce brand.
Here's how One Size Beauty used Gander's video embedding tool to achieve this significant increase in conversion rate:
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Step 1: Creating Video Content
One Size Beauty's team is a content powerhouse. Not only do they have a series of viral videos from their founder, Patrick Starr, but they also have a robust library of influencers and customers who love sharing how great their products are.
The videos were created with a focus on being informative and engaging, providing viewers with an in-depth look at the products and how they could be used to achieve a desired look. The videos were also designed to be visually appealing, with high-quality production values and attention to detail.
Step 2: Uploading Video Content to Gander
Once the video content was created, One Size Beauty uploaded it to Gander's video embedding tool. The tool allowed One Size Beauty to easily upload and embed video content onto their website without the need for coding or technical expertise.
The videos were embedded on One Size Beauty's product pages, allowing potential customers to view the videos and see the products in action. The videos were also placed strategically throughout the website to ensure maximum visibility and engagement.
This allowed the brand to showcase a variety of perspectives and experiences, providing potential customers with social proof of the quality and effectiveness of One Size Beauty's products.
Step 3: Analyzing the Results
After embedding the video content on their website, One Size Beauty analyzed the results to measure the impact on their website's conversion rate. They found that the video content resulted in a 7% increase in conversion rate, meaning that 7% more visitors to their website made a purchase.
The video content also resulted in a longer average time spent on the website, indicating that the videos were engaging and interesting for potential customers.
The Bottom Line
By partnering with Gander and using their video embedding tool, One Size Beauty was able to increase their website's conversion rate by 7%. The video content allowed the brand to showcase the efficacy of their products in a new, unique, and engaging manner, providing potential customers with social proof of the quality and effectiveness of their products.
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The partnership demonstrates the power of video content in driving e-commerce sales and highlights the importance of finding innovative ways to connect with customers in today's competitive market. By providing high-quality, visually appealing video content that was informative and engaging, One Size Beauty was able to build trust and credibility with potential customers, ultimately increasing their likelihood to purchase._
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