How Gander Helped Beam Organics Increase Conversion Rate by Over 20%
- +21% Conversion Rate Lift
- +13% Engagement Rate
- 160.2x ROI
Introduction
Beam Organics is a health and wellness company that produces high-quality CBD products. They pride themselves on their commitment to transparency and quality, but faced challenges in explaining the differences between their products and other CBD products on the market. That's where Gander's UGC video embedding tool came in.
Challenge: Moving Site Visitors from Consideration to Purchase
Beam Organics had a significant amount of traffic to their website, but struggled to move potential customers from consideration to purchase. They needed a solution that would provide potential customers with a clear understanding of the benefits of their products, and would help differentiate their products from other CBD products on the market.
Solution: Using Gander's UGC Video Embedding Tool
Beam Organics partnered with Gander and used their UGC video embedding tool to showcase user-generated videos on their website. The videos showcased customers using Beam Organics' products in real-life situations, providing potential customers with a clear understanding of the benefits of their products.
The user-generated videos were high-quality and engaging, and provided social proof of the quality and effectiveness of Beam Organics' products. Potential customers were able to see how easy it was to use Beam Organics' products, and how much customers enjoyed using them.
Part of Beam Organics' strategy was also to use video to explain why their product differs from others in the market. The user-generated videos were effective in explaining the differences between Beam Organics' products and other CBD products, as they provided an authentic and relatable perspective on the benefits of Beam Organics' products.
Results: A 21.32% Increase in Conversion Rate
The results of using Gander's UGC video embedding tool were significant. Beam Organics saw a 21.32% increase in conversion rate within just a few days of installing the tool on their website.
Beam Organics was able to use Gander to move potential customers from consideration to purchase. The user-generated videos provided a unique and engaging perspective on the benefits of Beam Organics' products, which helped build trust and credibility with potential customers.
Beam Organics also found that the user-generated videos were effective in driving repeat purchases. Customers who purchased Beam Organics' products after watching the videos were more likely to become repeat customers, as they were more satisfied with their purchase.
The Bottom Line
Beam Organics faced challenges in moving potential customers from consideration to purchase. However, by partnering with Gander and using their UGC video embedding tool, Beam Organics was able to overcome these challenges and drive a 21.32% increase in conversion rate.
The user-generated videos provided a unique and engaging perspective on the benefits of Beam Organics' products, which helped build trust and credibility with potential customers. The videos also provided social proof of the quality and effectiveness of Beam Organics' products, which helped differentiate their products from other CBD products on the market.
Beam Organics was able to use Gander to educate, inspire, engage, and most importantly, drive more sales. The user-generated videos provided a unique and effective way to showcase the benefits of their products, and helped move potential customers from consideration to purchase.
In summary, Gander's UGC video embedding tool was a game-changer for Beam Organics. The tool provided a unique and engaging way to showcase the benefits of their products, and drove a significant increase in conversions and revenue. By leveraging user-generated content, Beam Organics was able to build trust and credibility with potential customers, and encourage them to make a purchase.
Looking to drive similar results? Get started with Gander today.
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