How Gander Helped Antsy Labs Increase Conversion Rate by 37%
- +37% Conversion Rate Lift
- 60 Creators in 24 Hrs
- 7 Day UGC Turn Around
Background
Antsy Labs is a small toy company that creates innovative and fun toys for people of all ages. Their flagship product is the Fidget Cube, which is a small handheld toy designed to help people relieve stress and anxiety. Antsy Labs has gained a lot of popularity and has been featured on Shark Tank, which helped to increase their exposure. However, they were struggling to drive sales and needed a solution that could help them move site visitors from consideration to purchase. This is where Gander's UGC creater marketplace and video embedding tool came into play.
The Challenge
Antsy Labs needed a way to showcase the benefits and features of their products in a unique and engaging manner. They realized that they could leverage user-generated content to help tell the story of their products and to show potential customers how much people enjoy their products. However, they did not have the resources or technical expertise to implement a UGC program on their own. They needed a solution that was easy to implement and manage, without requiring any coding knowledge.
Additionally, Antsy Labs wanted to find a way to showcase UGC content beyond just their website. They wanted to use the content on social media and other channels to reach a wider audience and to drive more sales.
The Solution
Antsy Labs turned to Gander to help them implement a UGC program and to use video to help drive sales. Gander's UGC creater marketplace allowed Antsy Labs to source high-quality video content from their customers and fans. The video embedding tool made it easy to showcase this content on their website and to help move site visitors from consideration to purchase.
Gander's solution allowed Antsy Labs to quickly and easily set up their UGC program without any coding knowledge. The platform was easy to use and allowed Antsy Labs to manage their UGC program with ease.
The Results
After implementing Gander's solution, Antsy Labs saw a significant increase in their conversion rate. Within just a few days of installing Gander's video embedding tool, Antsy Labs saw a 34% increase in their conversion rate. This was a huge win for the company and helped to drive more sales and revenue.
In addition to the increase in conversion rate, Antsy Labs was also able to use the UGC content on other channels to drive more sales. They were able to use the content on social media and other channels to reach a wider audience and to showcase the benefits and features of their products. This helped to increase their exposure and drive more sales.
Overall, Gander's solution helped Antsy Labs to showcase their products in a unique and engaging manner. The UGC content allowed them to tell the story of their products and to show potential customers how much people enjoy their products. This helped to move site visitors from consideration to purchase and to drive more sales and revenue.
Conclusion
Gander's UGC creator marketplace and video embedding tool allowed Antsy Labs to implement a successful UGC program and to use video to help drive sales. The platform was easy to use and allowed Antsy Labs to manage their UGC program with ease. The content sourced from the creater marketplace helped to showcase the benefits and features of their products and to move site visitors from consideration to purchase. The results speak for themselves, with Antsy Labs seeing a 34% increase in their conversion rate after installing Gander's solution.
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