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Introduction
Regardless of your industry or niche, getting customers to buy what you're selling can be pretty challenging. And in a competitive digital market, it's not enough to attract traffic to your site. You need to find a way to encourage your site visitors to buy.
What are some of the ways you can do this? We’re going to go over our top 3 suggestions on how. But first…
What Is A Conversion Rate?
For ecommerce businesses, a conversion usually means that a visitor to your website or landing page made a purchase. Therefore, a conversion rate is the percentage of visitors to your website who made a purchase and became a customer.
The average conversion rate for online stores is between 2-3% (please link source). This means that the business gets 1 or 2 customers for every 100 visitors to the website.
However, it's vital to note that every conversion does not have to be a purchase. It can include anything signing up for your email newsletter.
The conversion rate of your business tells you whether your business is growing or is taking a downward spiral. That's why every business owner must get to know how to apply this business strategy that can make or break your business.
Here are 3 ways that you can do this.
Embed social proof
If you want to use engaging videos to increase your site's conversion rate, Gander is the way to go. Gander is an app that increases conversion rates, average order value, and time on the site.
This app allows you to embed high-quality UGC (user-generated content) onto Shopify site pages.
With the embedding tool, we provide an avenue for businesses to present and educate viewers about their products' usage and benefits as well as get reviews. By creating and placing high-quality video reviews on your site, Gander presents them in the most engaging way possible.
Gander is unique because it's designed to fit each business and provide solutions that match your brand. It also gives you the opportunity to understand exactly how your videos are performing by giving you access to a dashboard on your conversion.
Another great benefit of this app is that it's easy to use. It only takes a few minutes to add the app to your shopify store, upload content and/or request UGC.
If you're an e-commerce store, then you want to us Gander to help increase the conversion rate on your site.
Be Mobile Friendly
This involves a couple of factors, including designing your website with your users in mind. This means that mobile users who visit your website shouldn't have a hard time navigating and interacting with your website.
This includes providing strong value propositions. The value proposition is different from your product. You must address what value your prospects can get from making a purchase.
Let them know how your offer differs from that of your competitors, and let this be communicated powerful enough to achieve the result you want to see.
Another way you can show that you have your visitors in mind is by using a sales funnel. This is especially useful if you're offering an expensive product or a complicated service.
A sales funnel can be the process that helps a visitor become a buyer of your product or service. It can also be the determining factor that helps your prospects make up their mind to make the purchase.
You can implement the use of a sales funnel by providing DIY Information about how your products are used. You can also give free and valuable advice through your blog or videos. This helps them trust you and can compel them to sign up to your email list, where they can get some more good info.
This way, you can show your visitors that you understand their problems and have what it takes to solve them. If your products are more pricey, explain why that is and why choosing you is a better option. Of course, this means that if you have testimonials, you must include them.
Some people believe that it takes at least 7 contacts with a seller before a prospective buyer makes up their mind to buy the product. This may be true – or not – but you can be sure that the more a prospect interacts with you, the deeper your relationship and the more likely they are to buy from you eventually.
Reduce Friction
Reducing friction means making the customer journey as easy as possible. This is an important part of conversion rate optimization. No customer wants to hang around a website when they have to struggle through navigating it.
Make the conversion process easy. Visitors to your website don't want to have to go through many processes before they can make a purchase on your website.
Don't make your users have a hard time finding where to click if they need to make a purchase from you. This should be obvious and should involve a few clicks.
Another way to reduce friction and achieve conversion rate optimization is by ditching the difficult lingo. Use clear and concise language.
Fancy and complicated talk will only end up boring your audience. One way to know that you've achieved simplicity is by reading your content and imagining that it's a conversation between you and a friend. If you wouldn't use certain words when speaking to your friend, then you may need to rephrase the sentence.
Remove everything that's not necessary. Let your content be clear about what you're offering, and don't pull your visitors in too many directions.
Giving your users too many options may make them have a hard time about choosing what exact step to take, and this can hamper your conversion increase.
Conclusion
To achieve high conversion rates, you may have to sample different offers until you find something that works for your audience and gives you the desired result. You can start working on your Conversion Rate Optimization (CRO) by applying the tips we've given above.
If you need some help on your site and still can't figure out what to do to increase sales on your site, then you can get started by using Gander's high-quality and affordable video content. Gander is simple to use on your ecommerce site. It increases conversion without slowing down your site speed.
We're the best bet when it comes to providing conversion solutions for online shoppers. Connect with us and use our high-quality UGC videos to give your site a lift.
To get started, you can click here to install the app or send us an email.